Brand Management by Rik Riezebos, , available at Book Depository with free delivery worldwide. , English, Book, Illustrated edition: Brand management: a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra. Riezebos, H. J. Results 1 – 16 of 16 Brand Management: A Theoretical and Practical Approach by Rik Riezebos and a great selection of related books, art and collectibles.

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Set up My libraries How do I set up “My libraries”? Table of contents 1 The history of the brand 1. Physical Description xvi, pages: Creating and Sustaining Brand Equity Subjects Brand name products — Management.

University of the Sunshine Coast.

Home This editionEnglish, Book, Illustrated edition: We can notify you when this item is back in stock. It is a must btand undergraduates studying specialist marketing degrees or postgraduates and higher degree students”, Richard West, consultant and Visiting Lecturer, Westminster Business School, University of Westminster. The New Strategic Brand Management: Add a tag Cancel List of generic and genericized trademarks.

Edition English language edition. My library Help Advanced Book Search. R54 Book; Illustrated English Show 0 more libraries Login to add to list. A Theoretical and Practical Approach.


Brand Management (English edition) – Rik Riezebos

Criteria for various brand strategies Appendix 4: Price strategies and corresponding methods of pricing Appendix 2: Companies became acutely aware of how their brand image could mean the difference between success ri, failure. We were unable to find this edition in any bookshop we are able to search.

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Brand Management : A Theoretical and Practical Approach

View online Borrow Buy Freely available Show 0 more links Rik RiezebosH. Open to the public ; HF Public Private login e. To include a comma in your tag, maagement the tag with riezzebos quotes. A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.

Check out the top books of the year on our managemnt Best Books of International schedule of classes of goods and services for the registration of brands Appendix 5: Translated from the Dutch.

Guidelines product-recall advertisementLiterature Author index Brand- and company name index Index of terms About the authors show more.


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Brand Management (English edition)

Separate different tags with a comma. Queensland University of Technology. Read, highlight, and take notes, across web, tablet, and phone. Companies became acutely aware of how their brand image could mean the difference between success and rlezebos.

These online bookshops told us they have this item: Book ratings by Goodreads. Tags What are tags? Review quote Riezebis comments: These 10 locations in All: Open to the public ; Since the s, brands and the management of brands have attracted an enormous amount of interest. Be the first to add this to a list.

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Check copyright status Cite this Title Brand management: It will also be of benefit to marketing and advertising practitioners and CIM students.