Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Rapaille has used the Culture Code to help Chrysler build the PT revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first .

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Crown Business; Reprint edition July 17, Language: They needed to create an imprint for coffee for the Japanese. I want to own this one just to remember the codes – or maybe I’ll just write them all down before I take it back to the library. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

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Today we have something special for you The core idea is only slightly less obvious: But it’s not social science. This year’s collection includes many independent and self-published artists; no mainstream or superhero comic in tje.

Interesting how different cultures have meaning and understanding to different things. I found this rather amusing.

Highly recommended for people interested in learning fundamentals of marketing from a more antrolopological point of view. I especially liked when the author discussed how different cultures view themselves gapaille others i. With rapaillle number of powerful examples, Rapaille illustrates the concept of codes, their impact, and how we can eventually access and detect them.

Various opinion makers — trained communication experts — govern American thought, freeing plenty of valuable time for Americans to focus on more important decisions.

The Culture Code, by Clotaire Rapaille | DiversityMine

I have a better understanding of American culture and now know exactly why Trump was elected and will be able to predict winners in future races. It isn’t entirely irredeemable, but The House that Jack Built’ s familiar gimmicks say much more about Lars von Trier as a brand than as a provocateur or artist.


Even though the book is cods the category of business and marketing it is more in the realm rapialle practical anthropology and is definitely worth a second read. This book offers a lot of food for thought about how we are molded by our culture.

Not perfect, but still deserve 5 stars as a reward. Jun 06, Pages. In essence, he validates American behavior. The combination of these imprints defines us.

This is by far one of the most fascinating books I’ve read in quite a while, started out strong made me go WOW while I was reading the introduction. If I could get to the source of these imprints — if I could somehow te elements of culture to discover the emotions and meanings attached to them — I would learn a great deal about human behavior and how it varies across the planet.

It is thus necessary to have some means of delving down to the more primal roots. See all reviews.

The Culture Code by Clotaire Rapaille | : Books

Living on the Axis. We are experiencing technical difficulties. I found it really interesting how different countries can have quite different culture codes on the same topic, and it’s given me a lo What a great read. In his book, The Culture Code, Clotaire Rapaille presents a quite different approach to understanding cultures and how they play out in everyday life.

Aug 04, Tennessee O’Donnell rated it it was amazing. As I was reading it I thought it could be a good book to start a conversation in an Te Culture or Intro Sociology course. Of course, as an American clootaire, he talks most about American. They seem a little off the wall when they’re first revealed, but the author makes a fairly convincing argument for them in most cases.

Healing Myths, Healing Magic: Read more Read less. He lives in Palm Beach, FL. He has… More about Clotaire Rapaille. With great erudition and keen perceptivity, he decodes for us the cuture global meanings of luxury, beauty, travel, pleasure, and survival; and explains to us how an emerging cosmopolitan community that he calls the “Global Tribe” is fundamentally changing the balance of what is cultural and what is fundamentally universal in our own behavior.


No doubt childhood socialization offers the strongest opportunity for imprints, but I think it is a mistake to think that cultural meanings exist entirely in the form ralaille childhood memory imprints. Gender differences born or bred were examined and today account for some of the behavioural patterns.

This “ingenious way to understand” people is one guy’s musings, as produced by focus groups he’s done for his marketing consulting business.

Why is fat a solution rather than a problem? There is a window in childhood for this kind of emotional imprinting. Just keep asking and get them to talk about it for three hours. He covers presidents, sex, cars, etc. Understanding the Codes gives us unprecedented freedom over our lives. The book is full of examples such as this. For the rest of their lives, they think of alcohol as dangerous, risky, and forbidden.

Especially interesting for anyone interested in marketing or advertising. The Gift of Our Compulsions: The reasons for this are numerous and I will describe them in the next chapterbut it all comes down to the worlds in which we grew up.

While I did not find myself agreeing with all of Rapaille’s codes, the explanations of seduction in different cultures was spot on and hilarious. Chapter Twelve is a conclusion and summary. His pioneering approach led to conclusions and recommendations that sounded weird to his clients, and apparently it was not easy for him to get his innovative ideas of change through.